PPC, also known as paid media management, is the premier service of Artichoke Ads digital marketing. Through our systematic approach of data-driven competitive analysis and regular keyword and headline hygiene practices, we have a proven track record of driving higher traffic and reducing overall costs over a short timespan.
There is a lot of talk about how expensive it is to do paid ads. But it doesn’t have to be that way. Utilizing smart strategies are your ticket to winning a positive ROI utilizing a time tested method of paid media PPC campaigns.
Artichoke Ads utilizes the best practices of PPC and SEO combined in order to boost your audiences and even cut your costs through optimization, over time.
PPC Products
The phrase PPC indicates its own strategy, goal, and payment system. The truth of the matter is that there are quite a few selections to choose from when it comes to strategizing how you want to convey the message of your product or service.
How are you supposed to know what those products are? How are you supposed to know which one to choose? The last thing you want to do is pay too much for a campaign that has all the bells and whistles, when you don’t use half of the capability.
Our PPC strategists have spent years refining and rerefining the strategies that we use in sequence, based on your market, product category, current asset inventory, and capability to receive more custom.
For example: If you have a automotive repair shop with 3 bays, it wouldn’t serve you to fill your schedule up so that you had to refuse service.
Or, if you have a SAAS company with highly competitive and saturated market-expensive keywords, putting an unfettered amount of cash into a Responsive Search Ad might just be a way of spending a lot of money in a red-ocean strategy, but, if you have a wealth of professional videos and testimonials, then the PPC strategy changes in a big way. A Demand Generation or Performance Max campaign will take you out of an overly saturated market, and place you at the top of people who have been searching for your product category, but are also on YouTube.
Search
Search Ads focus on specific keywords that are unique to your offering that searchers may be looking for.
Demand Generation
Serve your audience with images and videos on other places that are reachable.
These are particularly useful for bringing people back to your site.
Performance Max
Google’s most robust ad category that takes a little piece of all of the others.
If you have the assets: Video, images, sitelinks, etc. This will be an extremely powerful tool
However, if you don’t have as many assets, this wouldn’t be as wise of a selection.
YouTube Video Ads
Don’t underestimate the power of these types of ads. Equippable with the unique CPV “Cost Per View” model, these video ads should have 3 sizes, and can be as short as 15 seconds long to be incredibly effective.
If you have a YouTube Channel you can connect it and boost the rest of your videos.
Google Maps
Expand into another one of Google’s most popular and useful tools by getting your business to be suggestable on Google Maps App.
A powerful combination of Search ads, and local assets. Get yourself, “literally”, on the map.
Paid Social Media
There are many ways to utilize your social media. Native, organic posting is a great way to show that your brand is a culture statement. This is a wonderful lower funnel technique that keeps your customers engaged and repeat business.
Find more relevant audiences that may not know about you by utilizing paid search ads. Find, receive engagements, views, and gain sales.
